Garmin instructed XAD to utilise the increasing usage of second screens while
watching TV for their fitness products promoted on television.
XAD was entrusted with the task of making the best use of the TV branding campaign, comprising two spots, on high-reach TV stations like Pro7, Sat.1, RTL and VOX, to strengthen the brand awareness and the user engagement for Garmin and push the fitness product. XAD decided to implement a TV2Web Sync Campaign to achieve these goals.
The TV2Web Sync Campaign served to transfer the enormous reach of the TV campaign directly into traffic on the Garmin website. The way to the website should be perfectly paved for the TV viewers to convert them directly in ideal case…
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