In May, the producer of mobile products in the field of automotives, fitness & outdoor, marine and aviation, Garmin, started its new image campaign under the slogan “#BeatYesterday. Potential customers should be encouraged to an active lifestyle. Garmin instructed XAD to utilise the increasing usage of second screens while watching TV for their fitness products promoted on television.
We are very satisfied with the results of the XAD TV2Web Sync campaign. The case emphasises how worthwhile the interconnection of TV and SEA campaigns is for using the reach and the branding effect of TV campaigns optimally.