Founded in 2010 by Andreas Steinrücke in Munich, XAD is dedicated to transparency and innovation on the advertising market. The data and statistics we record form the basis for executing cross-media ad campaigns with greater efficiency and focus.
Our innovative drive led us to recognise early on the potential benefits that arise from parallel usage of TV and online formats: measuring the direct impact of TV advertising campaigns on website traffic. We wanted to identify the key influencing factors that prompt TV viewers to search online for a product that has just been advertised. What began as a simple question has since evolved into a complex algorithm and an innovative analysis tool.TV advertising is no longer simply a black box. It has become an advertising format that can be measured in performance terms.
The next step for us was to link TV and online advertising together in a purposeful way and make it possible for our clients to adjust all individual media in a cross-media campaign. With our product TV2Web Sync, our clients can extend the advertising impact of their TV campaigns online, giving a significant boost to the success of their TV advertising as a result.
XAD has grown into an international company that offers its services in many countries throughout Europe.
Who is advertising in which context? Which channels are most popular amongst those advertisers relevant to me? At which times are my ads precisely aired? What is my competitor’s new TV commercial like?
Our TV Tracking will give you answers to all of these questions, along with a host of other information.
What impact is my TV campaign having on my online traffic? Which version of my commercial is having the greatest desired effect? Which programming context is leading to the highest ROI?
Using our innovative analysis tool TV2Web Impact, you can analyse the impact of your TV ad campaigns and optimise your media budget according to these new insights.
How can I communicate online specifically with those visitors triggered via TV? How can I profit from the ad campaigns of my competitors?
TV2Web Sync is designed to enable our clients to adjust the channels online and TV perfectly in line with one another. Executing TV and online campaigns in a synchronised way means that the advertising impact of TV campaigns can be extended into the online domain, strengthening the effectiveness of the ad campaign as a whole.
Our clients reach parallel users in a targeted way here, boosting both traffic and the conversion rate in the process.
We aim to provide data-driven planning and optimisation of cross-media ad campaigns. Our top priorities here are transparency, accuracy, reliability and independence. Our comprehensive and well-founded pool of data can be used to produce long-term success models for all kinds of advertisers. The insights gained as a result can be applied to set planning parameters and make the right decisions for an effective media strategy.