Thanks to consumers’ parallel usage of TV and online, the impact of TV ads and ROI can be measured. There are various factors affecting the impact of TV placements. XAD monitors these factors and gives you insights into how to increase the efficiency of your TV airings.
XAD combines TV tracking, visitor tracking, app tracking and the analysis of TV effects to deliver actionable insights.
Traffic data is selected by us using a Piwik pixel, or can be imported directly from your tracking tool. Our sophisticated algorithm matches your traffic with the TV broadcasting data that has been recorded by us with split-second accuracy. This allows you to verify the uplifts and effects of individual TV ads on your online KPIs. You can also segment data here according to different traffic sources and devices, and define various different conversion objectives.
Performance rates for specific ads can be precisely assessed by quantifying TV effects while taking the key influencing factors into account. This allows you to optimise your TV media planning based entirely on genuinely valuable data, and put your media budget to more efficient use accordingly!